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Programa UNE
Role
Art director, designer
Agency
Hapo Company
Client
Lunelli
Year
2023
Deliverable
Social Media
With
Luana Kammer (Copywriting), Bruna Schenekemberg (Social Media)
The UNE Program is an initiative by Grupo Lunelli that turns anyone into an official partner of its brands
— with no inventory, no red tape, and a simple commission-based business model. It’s a fresh way to connect fashion, opportunity, and community. A project that brings together those who want to start their own business with those who already have the structure to make it happen.
To organically boost engagement, our squad designed a visually striking campaign, experimenting with new ways to express the brand and incorporating elements that evoke comfort, fulfillment, and aspiration — through rich textures, subtle shimmer, and dazzling details.
The core idea was to bring the concept of a “dream job” to life, showcasing the freedom and satisfaction of working from anywhere, gaining more quality time, and earning enough to live comfortably and with purpose.
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