About
Hey, I’m Leonardo. I was born and raised in Joinville, a creative hub in Santa Catarina, Brazil. I started teaching myself design back in 2012—diving into photography and web interfaces—long before I earned my Advertising degree from Senac Joinville in 2020. About six years ago, I led a 23-member student team to craft award-winning campaigns for Joinville Animal Shelter, and that spark lit my passion for branding with real impact. I have a thing for bold minimalism and unexpected storytelling—always chasing what hasn’t been done yet.
Right now, I’m a Graphic Designer at 300 Franchising, where I collaborate with my squad to create commercial campaigns aimed at selling franchises. I build responsive landing pages using Framer, and I recently helped structure the visual identity of 300 Argentina.
Before, I had the honor of working with Lunelli, Espaço Nobre, Multiplier Educação, Niu Sushi, Grupo Estrutura, Escola Curupira, Bartenike, Raizov, Difrisul, Colégio Theorema and Dipopini.
Recognitions
AKADEMOS 2021 / 1xSilver / Campanha Abrigo Amigo
Working experience
→ 300 Franchising | Graphic Designer
Created on- and offline assets to support network expansion campaigns
→ Purrfect Branding Studio | Founder & Art Director
Led end-to-end branding and digital marketing projects, from client briefing through final delivery.
→ Doctor Lead | Graphic Designer
Produced print and digital ad materials, motion graphics, and short-form videos for clinics and hospitals.
→ Hapo Company | Art Director
Defined key visuals, coordinated creative workflows, and delivered strategic presentations to major clients.
→ Afrente Solutions | Creative Art Director
Planned campaigns, managed the creative team, and analyzed performance metrics for local brands.