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Over half a decade in Brazil’s advertising scene, building brands and campaigns with deep strategic insight.

Summit300

Role

Designer

Agency

300 Franchising

Client

Internal Project

Year

2025

Deliverable

Visual Identity, Social Media

With

Raquel Sarmanho (Copywriting), Aline Sales (Social Media)

The Summit 300 is the flagship event of the 300 Franchising ecosystem, designed for entrepreneurs and business leaders who want to transform their ventures into solid,


scalable, and profitable companies with the guidance of brilliant minds. I had the honor of joining the creative team responsible for shaping the visual and strategic identity of this event, bringing to life memorable campaigns and producing engaging content for the brand’s official channels.

I created a graphic element to symbolize the climb up the great mountain of entrepreneurship — an organic, almost natural form that flows subtly and elegantly across the materials, reinforcing the narrative of growth and achievement.
I preserved the brand’s color palette and played with light, shadow, and contrast to convey a premium educational feel. The result was a series of high-impact visuals that, combined with a strong lead-generation strategy, contributed directly to the event reaching full capacity.
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