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Over half a decade in Brazil’s advertising scene, building brands and campaigns with deep strategic insight.

Chevette

Role

Art director, designer

Agency

Afrente Soluções

Client

Multidrink do Brasil

Year

2021

Deliverable

Visual identity, packaging

With

Jhonatan Borba (3D)

Chevette is a drink that was born in the outskirts of São Paulo and went way beyond.


After gaining popularity in 2020, one of the creators reached out to Multidrink, and together they developed a signature recipe — a ready-to-drink cocktail made to tag along on every kind of hangout across Santa Catarina.


I had the joy of helping shape this iconic brand, aiming to capture its tropical and refreshing vibe straight into the packaging. Every detail was designed to make the product steal the spotlight — from the shelf to people’s hands.

Chevette Original Lemon Vibe 500 ml bottle, a vodka-based alcoholic cocktail with lemon, vanilla, and coconut notes, 13% ABV, with a vibrant label featuring tropical palm trees.
I designed a diagonal logo to suggest speed, added a circular element on the side to evoke wheels or a steering wheel, and created a label cut inspired by stop signs — breaking away from the traditional format. The goal was for the visual identity to embody that moment of pause in the daily grind — the kind you take to kick back with friends.
The phrase “Share it with the crew” connects the audience to the vibe crafted by the brand and reinforces a sense of community. More than just a tagline, it was a strategy to spark organic buzz around the product.
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