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Over half a decade in Brazil’s advertising scene, building brands and campaigns with deep strategic insight.

Gestão & Ponto

Role

Art director, designer

Agency

Hapo Company

Client

Gestão & Ponto

Year

2023

Deliverable

Visual identity

With

N/D

Dr. Rizzieri Gomes is an interventional cardiologist and a born entrepreneur.


When he's not in the operating room, he's thinking about how to help other doctors better manage their businesses. That’s how Gestão & Ponto was born: a project that bridges medicine and management through accessible language, practical content, and zero fluff.


With that in mind, I developed a rebranding strategy to elevate the project to a higher level of cohesion and professionalism.

Subway station ad poster for Gestão & Ponto mentorship program, with a blue and green palette, the headline ‘MENTORIA QUE TRANSFORMA’ in white and green letters, a person in a white shirt making a fist gesture, and the Gestão & Ponto logo in the top right.
The decision to take a more relaxed approach came from observing the warm and intimate way Dr. Rizzieri connects with his audience — a style that allows authority to share space with simplicity, without losing impact or authenticity.
I chose typefaces that convey speed and dynamism, reflecting the pace of those who innovate in healthcare. The asterisk acts as a point of connection: a subtle nod to the Rod of Asclepius, a long-standing symbol of medical care. Green breathes renewal, blue holds its confidence.
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