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Over half a decade in Brazil’s advertising scene, building brands and campaigns with deep strategic insight.

Thainara Effting Beauty

Role

Art director, designer

Agency

Purrfect Branding Studio

Client

Thainara Effting Beauty

Year

2022

Deliverable

Visual identity

With

N/D

Thainara Effting Beauty is a studio created for those who are drawn to mysticism and seek to express themselves in a unique and authentic way.


Designed for strong and fearless people, the space blends delicacy, comfort, and creativity — a place where the freedom to be takes shape, transforming personality into self-esteem.

Close-up of a face with closed eyes, light-colored hair, and red eyeshadow. On the forehead, there is a mystical symbol of a blue central eye surrounded by concentric circles and a red starburst pattern. Above the head, soft clouds appear, creating a dreamy and spiritual atmosphere.
I created a luminous third-eye emblem, subtly placed above the logo to symbolize intuition; wove soft gradients from lilac to pastel pink over shimmering backgrounds; and integrated elements of stars, clouds, and particles to immerse the audience in this mysterious and captivating world.
I also designed two posters featuring the phrases “Girls Just Wanna Have Fun” and “Você sempre linda em qualquer lugar” (“Always beautiful anywhere”). These alternating lines evoke lightness and self-confidence, forging a genuine emotional connection with the audience.
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