Theorema Bilingual School

Role

Art director, designer

Agency

Hapo Company

Client

Theorema Bilingual School

Year

2023

Deliverable

Visual identity

With

Luana Kammer (Copywriting), Bruna Schenekemberg (Social Media)

Theorema Bilingual School is one of the most traditional bilingual education institutions on the southern coast of Brazil,

with over 20 years of experience both in the country and abroad. It holds certifications from Harvard, Oxford, Cambridge, and Georgia Tech, and continues to evolve through ongoing development with NILE (Norwich Institute for Language Education).

In 2023, the school reached out to us to carry out a complete rebranding, requesting that blue remain the brand’s primary color and that a lion be incorporated as a reference to the Anglo system. Just days later, a captivating new identity was born—modernizing the brand and masterfully translating the institution’s values.

The reception to the new positioning was so positive that the institution expanded its presence beyond the classroom, inaugurating an exclusive store for materials and personalized uniforms under the Theorema brand. This initiative reinforces the school’s identity and offers students and families an even more complete experience, connecting academic prestige with everyday life.