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Gestão & Ponto
Role
Art director, designer
Agency
Hapo Company
Client
Gestão & Ponto
Year
2023
Deliverable
Social Media
With
Luana Kammer (Copywriting), Bruna Schenekemberg (Social Media)
Dr. Rizzieri Gomes is an interventional cardiologist and a born entrepreneur.
When he's not in the operating room, he's thinking about how to help other doctors better manage their businesses. That’s how Gestão & Ponto was born: a project that bridges medicine and management through accessible language, practical content, and zero fluff.
Before the development of its new visual identity, Gestão & Ponto had a very different look and personality. The brand relied on vibrant colors and engaged with its audience in a more casual, informal tone.
For this project, we envisioned narrative visuals that capture attention, elements that delight, and designs that engage with the content in a meaningful way—creating an experience that goes beyond aesthetics.
We leveraged the brand’s original colors to build a unique visual universe, one that tells stories, inspires other healthcare professionals, and reinforces Dr. Rizzieri’s credibility at every touchpoint.
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